If you are ready to take your photography business to the next level, it’s time to stop doing random tasks off your checklist and get serious about actually moving the needle and making progress.
Did that one sting a little? Feel too relatable?
I’ll be the first to admit I can be notorious for jumping to the quick and easy tasks just to check them off my list rather than doing the tasks I know will make the most progress in my business.
Sometimes it’s because I know the tasks I should be doing take more focused time and effort, but most of the time it’s because I can feel lost on what actually needs to be done. I know where I want to go, and I know how to get there but I don’t always feel super confident on what to do next.
Have you ever felt that way in your business?
If so, you’ve landed in the right place. Having built a thriving photography business, and moved onto the next chapter, I can look back and see clearly what tasks actually helped me scale my business in notable ways.
In this blog I’ll share 4 different elements of my photography business that were catalysts of growth for me. Each one of these elements helped me grow in different ways to achieve the big goals I had set for myself when I first started out as a photographer.
First up, being consistent on social media.
Whether we want to admit it or not, social media is here to stay and it’s an integral part of business success. I saw an increase in my inquiries and bookings when I was consistently putting effort into sharing my work and personal life online.
Thankfully, social media success is not a one way street and everyone can reach growth differently. For some, it’s sticking to minimalistic, high-end photography posts that focus on the art of photography and sharing behind the scenes of shoots. For others, it looks like sharing daily personal life and providing a more vulnerable connection. Either way, showing personality online consistently will help get more eyes on your business.
I know what a struggle it can be to stick with social media amidst the ever-changing algorithm, so I created The Instagram Course for you to have timeless truths about social media growth. Sign up for Rise to watch the course.
Next, creating an exceptional client experience.
I can’t express how crucial having a quality client experience is to your business growth.
The best way to market your business is to give clients an experience they can’t stop raving about. Not only does it build brand loyalty with your clients and elevate the quality of service you offer, but it leads to raving reviews and word of mouth marketing, which is one of the most effective ways to build reputability.
But how do you go about providing a good client experience or improving your current one?
I would start by focusing on the service more than the final product. It’s easy to focus only on getting the best shots during a shoot and forgetting to make your clients feel comfortable and cared for. However, as photographers we are service providers so it’s important for us to make sure they feel served and seen throughout the entire process.
Next, find ways to over deliver on things your clients aren’t expecting. A few ways to do this would be to send your clients welcome gifts, provide educational guides and resources, check in on them via email or text before the shoot, bring them coffee, show up early, stay late, give more sneak peeks than expected, deliver their gallery early, etc. There are so many ways you can go above and beyond for your clients and create a good reputation for your business.
The Client Experience Course in Rise goes into more depth on all of my recommendations for building an exceptional client experience.
Thirdly, Branding.
Let me start by saying branding is way more than just colors and fonts. Your brand is what makes you recognizable and it’s one of the first things people will notice about your business.
Taking the time to find out who you’re serving, what elements of your personality you’d like to incorporate into your brand, and how you want people to feel when they see your brand will be the bedrock for business growth. In The Brand Course, my designer, Morgan, and I walk you through a series of questions to help you create your own brand foundation.
Your branding reflects the type of business you want to represent, so it’s important to take the time to create one that feels true to you!
I know everyone is not in a place to outsource branding to a professional, so I asked Morgan to help me create a toolkit that could help you with everything you'd need to brand (or re-brand) your business. The Brand Kit is officially in the shop and it's one of our most valuable resources!
Lastly, let’s talk about having a seamless workflow.
If you’re not familiar, your workflow is essentially your entire process for working with clients. It starts when a potential client inquiries to work with you until you deliver the final gallery (and even after that).
Having a streamlined, organized workflow tends to be forgotten because in reality you’re the only one that knows what actually goes on behind the scenes of your business. However, if your workflow is not organized or has kinks to be worked out it will eventually surface and cause late gallery deliveries, missed follow-ups or worse – misplaced photos.
I've created a free resource that walks you through my entire client workflow from inquiry to final gallery delivery and beyond. It's full of help info, resources, and discount codes. You can download The Client Workflow Roadmap here.
There you have it, 4 keys to growing your photography business!
For more business resources check out The Business Roadmap for Photographers!
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